Marketing Cloud Automation

Personalize every moment of customer engagement using Salesforce’s AI driven Marketing CRM.

Simplify Customer Experience using B2B marketing automation that builds human-to-human connections.

Increase in lead conversion

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Boost in Sales Productivity

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Improvement in lead generation

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Increase in ROI

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Salesforce Marketing Cloud is a platform for listening & engaging with leads & clients via different channels such as email, social media, the internet, and mobile phones. USSG can automate & manage every campaign you plan, publish material, study results, and optimize in real-time for you.

Our experts in Salesforce Marketing Cloud create smart customized client journeys and deliver powerful relevant content at the most opportune time across devices, mediums & channels.

We at USSG execute Salesforce marketing cloud implementation, enabling businesses to comprehend their clients better, engage with them throughout their sales & service journey, and deliver personalized client experiences via different channels, at scale and increase customer lifetime value, irrespective of the business model-B to B or B to C.

We unite experiences across marketing, commerce, sales, and service to create connected customer journeys that increase engagement and build loyalty.

Key Features of Salesforce Marketing Cloud that USSG can enable for you.

Advantages of Salesforce Marketing Cloud that you as a customer can benefit from.

How Salesforce AI driven Social Media Marketing empowers your teams.

The internet — and social media in particular — has forever changed customer acquisition for the better. Whoever your ideal customers are, chances are they’re on social media.

Your marketing folks can now use audience data to identify the customers they want to acquire with precision, and then use a strategic mix of social media platforms to engage them directly with personalized and relevant content.

US adults use Facebook

US adult use YouTube

18 - 24 year-olds use Instagram

18 - 24 year-olds use Snapchat

Listen to your target audiences

Through social listening, you can glean useful feedback from the real discussions your target customers are having on different social media platforms. This can help you understand, in detail, why customers feel the way they do about your brand and products — which can help in your social marketing strategies.

Engage your target audiences with content

Listening to and learning about the customers you want to acquire allows you to collect valuable data about them, made even easier with the help of tools like Salesforce DMP or Data Studio. Insights derived from this data can be used to help in your social customer acquisition campaign strategies.

Predict customer actions and intentions

AI powered Salesforce marketing cloud can forecast how people in your social audience may act — including their likelihood of making purchases. By analyzing a user’s posts, AI can assign a score indicating the user’s chance of performing certain tasks. Someone rated as likely to abandon your company could be prioritized in a service queue, and someone rated as likely to buy could be added to your list of top prospects.

Report social insights in greater detail

If you’re using a modern social marketing suite like Social Studio, you already have lots of ways to get social insights — from identifying sentiment and analyzing demographics to refining audience personas. Using automated labels, AI automatically rates your audience’s social posts according to the attributes you’d like, including subject matter, authors, mutual followers, and more. These labels can help in your future marketing actions, from creating service cases to generating new leads.

Send emails when it matters

By using AI to connect social media insights with your email strategy, you can schedule relevant email alerts to send, only when social conversations about products and events reach a fever pitch. This helps ensure emails are only sent when audiences are most likely to engage. You can also use AI-powered social insights to alert your public relations team when there’s an unusually high amount of negative sentiment surrounding your brand on social. This gives them a clear understanding of what the problem may be and allows them to quickly develop a communications strategy (including email) for defusing the situation.